Marketing Cultural Icons Essay Example | Topics and Well Written Essays - 250 words

Marketing Cultural Icons - Essay Example Two examples of cultural icons from the United States are the cowboy hat and basketball. The cowboy hat originated from the rough riding cowboy horsemen of the arid and desert regions of the United States. If one were to wear a cowboy hat in countries that do not have such desert environments, such as France, Denmark or Germany, among others, then the individual would be thought of as having a cocky, go-getter and brusque personality. Basketball is perhaps the most popular team sport that originated from the United States. People who play basketball are those who come out as athletic, confident and persistent by impression. Other countries also have their own cultural icons that influence people in the United States. An example is the Japanese influence of Zen garden on the architectural homes in the United States. People in the United States who have a Zen garden are seen as spiritual, simplistic and calm. A similar example would be the Indian exercise of Yoga. People who do or practice Yoga in the United States are seen as individuals who are healthy, mystical and at